E-Business Principles

Course Overview

This course provides an overview of E-Business and directs the students to locations on the web where they can expand their knowledge of the various aspects of E-Business.

Duration: 5 days

• E-business as a marketing channel vs. dot.com
• New versus old economy metrics
• Web transformation of existing processes
• Technical infrastructure
• Internet security
• Intellectual property rights
• Value Chain / Supply Chain Management
• Language of the Web
• Culture of the Web
• Payment
• Entrepreneurship
• Multimedia
• Advanced technologies / emerging
• Industry specific cases

Detailed Program Overview